{"product_id":"the-merchant-of-dubrovnik-the-psychology-and-methodology-of-sales","title":"The Merchant of Dubrovnik: The Psychology and Methodology of Sales","description":"\u003cp\u003e\u003cstrong\u003eWhat if the most important part of every sale happens before a single word is spoken?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a world obsessed with scripts, tactics, and closing techniques, \u003cem\u003eThe Merchant of Dubrovnik\u003c\/em\u003e reveals a deeper truth: people don’t buy because of what you say. They buy because of what they feel.\u003c\/p\u003e\n\u003cp\u003eDrawing from modern psychology, neuroscience, and timeless principles of human behavior, this book takes you beyond traditional sales methods into the invisible dimension where trust is built, decisions are made, and influence truly begins.\u003c\/p\u003e\n\u003cp\u003eThrough a unique blend of scientific insight and powerful historical storytelling inspired by the merchants of the Republic of Dubrovnik, you will discover how to:\u003c\/p\u003e\n\u003cp\u003eRead people beyond their words and recognize hidden motives\u003c\/p\u003e\n\u003cp\u003eBuild trust instantly, even in high-stakes situations\u003c\/p\u003e\n\u003cp\u003eMaster the power of silence, presence, and emotional intelligence\u003c\/p\u003e\n\u003cp\u003eUnderstand the psychological triggers that shape every decision\u003c\/p\u003e\n\u003cp\u003eTurn conversations into meaningful connections that lead to results\u003c\/p\u003e\n\u003cp\u003eThis is not a book of scripts or techniques.\u003cbr\u003e\nIt is a book about understanding human nature at its core.\u003c\/p\u003e\n\u003cp\u003eWhether you are in sales, leadership, negotiation, or business, this book will change the way you see people, communication, and influence itself.\u003c\/p\u003e\n\u003cp\u003eBecause the most powerful things in sales are never said.\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46821850742994,"sku":"aa52852a-0f26-3cc8-a797-4ac313c8ce59","price":22.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_1e812fb3-ff14-4889-99ee-5f85dae7eda8.jpg?v=1777582950","url":"https:\/\/www.indigo.ca\/products\/the-merchant-of-dubrovnik-the-psychology-and-methodology-of-sales","provider":"Indigo","version":"1.0","type":"link"}