{"product_id":"the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you-1","title":"The Mom Test: How to Talk to Customers \u0026 Learn If Your Business Is a Good Idea When Everyone Is Lying to You","description":"\u003cp\u003e\u003cstrong\u003eRevised and Expanded Edition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEveryone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE MOM TEST\u003c\/strong\u003e is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.\u003c\/p\u003e\n\u003cp\u003eInstead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsk questions that uncover real problems (not compliments)\u003c\/li\u003e\n\u003cli\u003eRecognize false positives before they cost you months of work\u003c\/li\u003e\n\u003cli\u003eSeparate customer opinions from actual evidence\u003c\/li\u003e\n\u003cli\u003eValidate ideas without pitching or selling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic.\u003c\/p\u003e\n\u003cp\u003eIf you’re building something new, \u003cstrong\u003eread this before you build the wrong thing\u003c\/strong\u003e.\u003c\/p\u003e","brand":"None","offers":[{"title":"Kobo eBook","offer_id":46742721986770,"sku":"e1986525-5cc0-301d-9d44-5a7169a33584","price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/image_4f3cad11-eb7a-417d-906a-aaace66e9b41.jpg?v=1772830858","url":"https:\/\/www.indigo.ca\/products\/the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you-1","provider":"Indigo","version":"1.0","type":"link"}