{"product_id":"the-monster-that-ate-marketing-a-leader-s-guide-to-reimagining-reengineering-and-reinvigorating-the-modern-marketing-department","title":"The Monster That Ate Marketing: A Leader’s Guide to Reimagining, Reengineering, and Reinvigorating the Modern Marketing Department","description":"Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there's no technology or tool that will save us. The good news? We can save ourselves. \u003ci\u003eThe Monster That Ate Marketing\u003c\/i\u003e details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about--and designing--a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but \u003ci\u003eThe Monster That Ate Marketing\u003c\/i\u003e outlines mental models that need to change and the steps you need to take to make it your reality.","brand":"None","offers":[{"title":"Hardcover","offer_id":46469187600594,"sku":"9781645439509","price":35.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_514c0918-3785-4867-9848-00f8742228cc.jpg?v=1763408341","url":"https:\/\/www.indigo.ca\/products\/the-monster-that-ate-marketing-a-leader-s-guide-to-reimagining-reengineering-and-reinvigorating-the-modern-marketing-department","provider":"Indigo","version":"1.0","type":"link"}