{"product_id":"we-the-media-1","title":"We the Media: Grassroots Journalism by the People, for the People","description":"\u003cp\u003e\"\u003ci\u003eWe the Media\u003c\/i\u003e, has become something of a bible for those who believe the online medium will change journalism for the better.\" -Financial Times\u003c\/p\u003e\r\n\u003cp\u003e\r\nBig Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In \u003ci\u003eWe the Media\u003c\/i\u003e, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.\u003c\/p\u003e\r\n\u003cp\u003e\r\nGillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to\r\nnewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from \"control\" to \"engagement.\" And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.\u003c\/p\u003e \r\n\u003cp\u003e\r\nJournalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. \u003ci\u003eWe the Media\u003c\/i\u003e casts light on the future of journalism, and invites us all to be part of it.\u003c\/p\u003e\r\n\u003cp\u003e\r\nDan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site \"of, by, and for the San Francisco Bay Area.\"\u003c\/p\u003e\r\n\u003cp\u003e\r\nDan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the \u003ci\u003eSan Jose Mercury News\u003c\/i\u003e, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the \u003ci\u003eMercury News\u003c\/i\u003e after six years with the \u003ci\u003eDetroit Free Press\u003c\/i\u003e. Before that, he was with the \u003ci\u003eKansas City Times\u003c\/i\u003e and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.\u003c\/p\u003e","brand":"None","offers":[{"title":"Paperback","offer_id":46392023711954,"sku":"9780596102272","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/8980\/5233\/files\/1_018b1e96-50e8-4d82-8fcf-033eb3c94e89.jpg?v=1763683913","url":"https:\/\/www.indigo.ca\/products\/we-the-media-1","provider":"Indigo","version":"1.0","type":"link"}