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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Roland T Rust , Valarie A. Zeithaml , Katherine N Lemon
Jun 27, 2000
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Overview

Appropriate for
Language
English
No. of Pages
304
No Series
Publisher: Free Press
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9780684864662
Life stage: null

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