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Free Preview of International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Sandra Bell
Oct 19, 2010
$291.95
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Overview

Appropriate for
Language
English
No. of Pages
370
Contributions to Economics
Publisher: Springer/Sci-Tech/Trade
Shipping dimensions: 9" H x 6" W x 1" L
ISBN: 9783790825497
Life stage: null

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