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Owning Game-changing Subcategories: Uncommon Growth In The Digital Age
David Aaker Paperback
$23.99

Aaker On Branding: 20 Principles That Drive Success
David Aaker Hardcover
$51.99
Front cover

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Hardcover
$39.95
2 formats available
Front cover

Aaker On Branding: 20 Principles That Drive Success
David Aaker Paperback
$23.99
2 formats available

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
David Aaker Kobo eBook
$11.99 Price reduced from $13.99 to

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Kobo eBook
$25.99
2 formats available
Front cover

Brand Relevance: Making Competitors Irrelevant
David A. Aaker Hardcover
$39.95
2 formats available
Front cover

Marketing Research
V. Kumar Paperback
$177.95
3 formats available
Front cover

Creating Signature Stories: Strategic Messaging That Energizes, Persuades And Inspires
David Aaker Paperback
$22.99
2 formats available

Spanning Silos: The New CMO Imperative
David A. Aaker Hardcover
$38.99
2 formats available
Front cover

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
David Aaker Paperback
$22.95
2 formats available
Front cover

Brand Leadership: Building Assets In an Information Economy
David A. Aaker Paperback
$32.00
2 formats available
Front cover

Strategic Market Management
David A. Aaker Paperback
$116.95
3 formats available
Front cover

Managing Brand Equity
David A. Aaker Hardcover
$45.99
2 formats available
Front cover

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity
David A. Aaker Paperback
$39.99
3 formats available
Front cover

Building Strong Brands
David A. Aaker Hardcover
$47.00
2 formats available

Strategic Market Management
David A. Aaker Paperback
$86.95

Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker Kobo eBook
$159.99
2 formats available

Studyguide For Strategic Market Management By David A. Aaker, Isbn 9780470317242
Cram101 Textbook Reviews Paperback
$32.95

Studyguide For Marketing Research By David A. Aaker, Isbn 9780470317259
Cram101 Textbook Reviews Paperback
$35.95

Brand Leadership
David A. Aaker Kobo eBook
$23.99 Price reduced from $28.99 to

Managing Brand Equity: Capitalizing on the Value of a Brand Name
David A. Aaker Kobo eBook
$23.99 Price reduced from $29.99 to