*Valid March 31, 2025 - May 11, 2025 at Canadian stores and at indigo.ca, while quantities last, with $30.00 or more pre-tax purchase of eligible product(s), after discounts and plum points redemptions. Minimum purchase amount excludes gift cards, plum+ memberships, Love of Reading products/donations, and shipping costs. Selection may vary between stores and online.
Value First, Then Price: Building Value-based Pricing Strategies/en-ca/value-first-then-price-building-value-based-pricing-strategies/4AC10650-FFC9-488B-A631-26FC95FCCE35.html4AC10650-FFC9-488B-A631-26FC95FCCE35
Value First, Then Price: Building Value-based Pricing Strategies