Marc Diviné is the founder of A2Z-Innovation, a consulting and training company established in 2009 that specializes in B2B strategic development and sales revenue growth. He has held multiple executive positions in multinational SBF 120 companies in charge of business lines, operational marketing, and business development. Marc is an inventor and holds patents in the United States and Europe. He has developed numerous strategies for new products and product specifications. He has also managed worldwide launch and customer relationship operations. Marc Diviné was an Associate Professor of B2B Marketing and Management of Innovation at Paris University of Sorbonne. He teaches at Universities of Paris Sorbonne, Orsay at Saclay, Dauphine, Hanoï and Ho Chi Minh in Vietnam, and Hich Schools Ecole Centrale Paris, EPF, and Business School Neoma Rouen. His audience includes engineering or business students and business marketing managers. He earned his Ph.D. in engineering at ECP and MBA at HEC Business School, and holds a master's degree in e-Learning. Marc has authored graduate textbooks, published articles in academic journals, and presented at professional symposia on innovation, B-to-B Marketing, and virtual management.