"Far from being simply the absence of religion, atheism finds itself having to craft and redefine itself in contexts and conditions not of its own making. Hannah Scheidt presents a careful and fascinating account of these efforts and their prospects in the evolving geography of contemporary public and private life, from social media to evolving locations of social connection." --Stewart M. Hoover, author, Religion in the Media "Practicing Atheism takes the topic of non-belief out of the seminar room, dealing only with disembodied ideas, into the real world of flesh-and-blood people, of huge integrity, living with, wrestling with, finding fulfilment with their inability or unwillingness to accept the existence of a deity, of any kind. It is a total revelation and simply compelling reading. I finished the book wiser, and very much humbler. Highly recommended." --Michael Ruse, author of Atheism: What Everyone Needs to Know© "Moving deftly between analyses of personal deconversion narratives and narratives of popular television, memes, comics, celebrity debates, and a review of parental commentary on raising children as critical thinkers and caring world citizens, Hannah Scheidt has melded the insights and methods of cultural studies and religious studies to render a fresh and authoritative work on U.S. atheism. She has broken ground for future studies of atheism as a fascinating and widely misunderstood cultural phenomenon." --Lynn Schofield Clark, author of From Angels to Aliens: Teenagers, the Media, and the Supernatural and The Parent App