"In this book, Alisha explains how today's buying cycles are shifting, what's working and what isn't to provide a framework for navigating buying stages, and sets out what sales and marketers need to do to be successful.

She draws on her experience to codify how she brings together sales and marketing teams to win, retain and grow strategic accounts. A must-read for anyone looking to grow the enterprise segment."

Sotirios Dramalis, Senior Vice President, Marketing, SAP

"Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. So much has been written about sales and marketing but this book grounds it in customer reality, how they buy and how sales/marketing teams can best navigate. Given Lyndon's practice, experience and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue."

Matt Woodford, Business Lead, Accenture

"If you care about your big customers and are seeking sustainable growth, then this book is on your required reading list. Lyndon shares her own experience in navigating buying cycles, and this no-nonsense guide for sales and marketing teams provides a playbook to eliminate buying chaos."

John Watton, Vice President Marketing, VMware

"Lyndon and her team's insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step- by-step guide in how to inspire customers."

Ada Guan, Chief Executive Officer, Rich Data Co

"I've been in the industry my entire career and have found a great source of learning from our work together. I can recognize a few stories in the book from my work together with Alisha and the team, and I think she's done a great job of distilling what really matters and produces mutual success. It's a great read!"

Martin Zimmerer, Sales Leader, Snowflake

"Put simply, Lyndon's team and process drive incredible impact. Thanks to the support of Alisha's team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company."

Eric Visser, Head of Ecosystem Sourcing Services, Accenture

"Marketing value in the financial services industry has evolved during the course of my career, particularly in client development. Partnering with Lyndon, we've seen a transformation in the role marketing can play in client development, particularly complex and high-stake accounts. This book is a comprehensive guide full of practical steps for those of us who want to drive meaningful business growth."

Andrew Muncer, Senior Vice President, Marketing, Communications & Client Experience, StateStreet