The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Erin Meyer
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Erin Meyer
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Overview

288 PAGESENGLISH

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  • Published date: May 27, 2014
  • Language: English
  • No. of Pages: 288
  • Publisher: Publicaffairs
  • ISBN: 9781610392501
  • Dimensions: 6.5" W x 1.0" L x 9.75" H
“Commerce may be global but culture isn’t. Erin Meyer’s The Culture Map reminds us that behind businesses there are people who have biases, expectations, and a view of life which can unexpectedly determine and form multi-million-dollar decisions. Understanding that culture shapes people who shape business is vital to win. This is the book you need to travel with everwyhere if you are serious about going global.” —Pedro Pina, vice president, YouTube EMEA
Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures.

Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2023, Erin was listed by the Thinkers50, as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazine as one of the top 30 most influential HR thinkers of the year. With Reed Hastings, she is the co-author of No Rules Rules: Netflix and the Culture of Reinvention. Follow her on Twitter: @ErinMeyerINSEAD

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