The perfect book to help anyone improve their sales skills, this insightful and informative guide is filled with practical techniques grounded in good customer service that explains how seemingly simple tasks—such as knowing the product being sold and approaching the customer first—will help boost sales through increased customer satisfaction. Rather than gimmicky ideas, slick sales spiels, or fast-talking techniques to fleece customers, this book goes back to the solid values of selling, which are now more important than ever. Andrew explains the 10 biggest and most common sales mistakes and offers priceless tips that aid in selling more of anything to anyone in a positive and responsible way.