"From daredevils to demigods, cowboys to sailors, there's a prime cut here for everyone." -Out Magazine

"According to [Petra] Mason, “The hallmark of beefcake is its unaffected playfulness and physicality”—qualities in abundance throughout the 256-page hardcover that features 200 color and black-and-white photographs. . . " -Frontiers Media

"A steamy new book from Petra Mason and published by Universe [at Rizzoli] brings you some of the hottest vintage male imagery from the mid-twentieth century. Called Beefcake, this incredible documentation comes complete with a foreword from drag legend Lady Bunny." -Huffington Post

“You Have To Own. A lighthearted celebration of the male physique at its best, this entertaining volume features sporty and wholesome specimens championing the ideal male figure. . . with titles like “Peak of Perfection,” “Swords & Sandals,” “Dare Devils,” “Locker Room,” “Demi Gods,” “Lonely Sailor,” “Rugged & Rough,” and “Gladiator,” which you can just about imagine without even seeing (though you must see them. You MUST)!” –American Standard Time

"For Petra Mason, the editor of Beefcake: 100% Rare, All Natural, published by Rizzoli, trying to track down the [history of "beefcake" photography] and, more significantly, the holders of the copyrights, turned out to be a bit like falling down a rabbit hole. . . . 'It was an amazing journey in terms of many months of research to try to find the right people.'" -Slate.com 
"It is ALL good in this glamorous worship of the athletes who posed for beefcake photos when they were illegal. Today, we can honor them." -Vintage Sleaze

"Celebrate the season of rising sap with Beefcake: 100: Rare, All-Natural, a splendid, over-sized collection of male pin-up photography from the 1940s through the 1970s, lovingly curated by cultural historian Petra Mason. . . . there's still a frisson of the forbidden to many of these photos, and a special allure in the models' wholesome, clean-cut appearance and lack of self-absorbed porn-star attitude." -Passport Magazine 

"Still, it isn't the way these men imitate Greek sculpture that makes these pictures art -- the curve of the models arms, the point of their feet, the splay of their fingers or the firmly rooted placement of their torsos -- it is the way the photos carefully craft eroticism and desire." -Edge Media Network