Seems like common sense, like why haven't I thought of doing this years ago? But because this journal is so simple, it's not something I would think of doing until I actually saw it. And now that I am using it, I can see how it really works. You wouldn't think that simply writing down your goal, and jotting down a few things each day can help you achieve something you think is impossible for yourself. But what it does is it helps to reinforce the big picture of what you are going after. It reminds you to keep working for it, and prompts you to focus your attention on what you need to do each day. All the little steps to keep yourself accountable. I can't wait to see my results from using this journal! -Sincere