Overview
-Dr. Julian L. Evans "A fresh look at putting the customer at the heart of marketing. It's an enjoyable look at creating an experience that customers will associate positively with your product or service."
-Dr. Diane Troyer, president, Cy-Fair College "The key to success for any business is customer satisfaction, and this little book gets to the essence of how to take care of customers in an entertaining, memorable, and effective manner. It is a valuable tool for all of us that are striving to earn loyal customers."
-Darcy Mingoia, president, Cy-Fair Houston Chamber of Commerce
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