“A book that combines keen on-the-ground reporting and economic and investment analysis with lively, lucid prose.” — Forbes

“ is basically an investors lonely planet guide to the world for the new century.” — Bloomberg "On the Economy"

“Mr. Sharma’s intent is to help you find the best places around the world to invest, emphasizing that it will take some work on your part.” — New York Times

“At the core of this impressive book is the counter-intuitive argument that the boom of the mid-2000s was a blip in the long historical trend for emerging economies and that the next decade may be one of decelerating. In Sharma’s view, the much-hyped decline of the West and emergence of the rest may take a lot longer than optimists would like to believe.” — India Today Magazine

“... it’s refreshing to read , Ruchir Sharma’s book on the Bric countries—Brazil, Russia, India, China—and the rest of the developing world... [H]is book offers a careful view that has little truck with forecasts of the relentless Bric-led rise of the emerging world.” — Financial Times

“A primer to guide us... this is a great road-map to the new and better-balanced world in which we will all live, and an encouraging one.” — The Independent

“It is really the focus of economic attention around the world. It is a whole new look at which economies are going to be winners and which are going to be losers.” — Prannoy Roy, NDTV

“There is no better book for country-by-country accounts of emerging markets (and riskier ones called frontier markets). Its strong point is the author’s reliance on grassroots experience in each country, avoiding statistical charts.” — Times of India

“This is among the best books to understand the emerging world and its positive and negative aspects. Sharma matches the brilliance of Thomas L Friedman, author of the widely cited .” — CNN-IBN