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""A rapid-fire, soup-to-nuts overview that will help authors see just how much they're able to choose from in building a platform.""

—Seth Godin, author of 17 bestselling titles, translated into more than 35 languages

""An author who knows and is known by their potential readership can be the difference between a book being signed or not, between succeeding or failing, between having sustained success or being soon forgotten. Author platforms are not given; they are hard earned. This book will show you how to build yours.""

—Craig Smith, Executive Commissioning Editor at John Wiley & Sons

""A fantastic book for any aspiring or established author. Build Your Author Platform: The New Rules provides the perfect path to turning a great book into a great, successful book.""

—Kevin Harreld, Executive Editor of Cengage Learning

""As the waters in the publishing world get muddier and it gets tougher to rise above the noise, it's more critical than ever to build the right audience and platform to get noticed and get your work published. This book is your road map to making that happen.""

—Brook Farling, Senior Acquisitions Editor at Alpha Books and member of Penguin Group

""One of the first criteria a publisher utilizes when assessing a proposal is the evaluation of the author's platform for marketing and publicity. However, the Internet and social media have created a whole new dimension to gaining an audience. By offering clear definitions and ‘how to' procedures for authors in her well-written book, Carole Jelen has provided much-needed clarity to this fast-evolving, confusing topic.""

—Kenzi Sugihara, Publisher at SelectBooks, Inc. and former VP/Publisher at Bantam/Doubleday/Dell and Random House

""Even experienced authors will find the advice and new rules in Build Your Author Platform are worth their weight in gold.""

—Bob ""Dr. Mac"" LeVitus, author
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