Given the rising global competition from unknown sources, Business is at war todayBusiness is no more limited to trade & commerce but must be driven by laws of economics- be it planning & strategy, budgetting, production, distribution or marketing.
The economic wisdom has to be deep rooted in a profound understanding of the relationships that exist between different orders of law that operate within an economic community. It is above the above the man-made laws and regulations that societies develop themselves; there are laws of nature that operate by virtue of the individual and social nature of human beings and human societies. It can be seen, in the same way that an artisan needs to take into account those laws of nature that operate to limit his artefacts, it is necessary for Organisations & Governments to take certain ‘natural laws’ into account when devising particular socio/economic arrangements.
Entrepreneurs face high level of uncertainty and do have high rates of failure. The path to success lies in evolution, whether it is evolution of ideas, services and products or technology. An entrepreneur should have an open mind and eagerness to learn new things. It is imperative to understand that the only way to keep at the top is to keep on changing and evolving with the time. An entrepreneur should be aware of the latest service techniques and technology in order to serve the clients in a better way.
Deeper insights of all aspects of life must be understood to deal with uncertainties and strategize.Various mythological and war analogies used in this book shall be the guiding principle to evaluate and build solid strategies in developing organisation. Mythological and historical facts and evidences given in this book help deeper introspection in this highly disruptive age and develop spiritual wisdom, subjective management and economic wisdom.