“[This book] provides insight and analysis of the centenary of the First World War in Britain. It assesses in detail the way in which opinions in the sphere of politics, media, heritage and within the public converged to shape how the centenary was perceived and significantly felt, and is distinctive in its offer of scale in its assessment.” • Ross Wilson, University of Nottingham

“Given the importance of the First World War Centenary in terms of the numbers of British people who engaged with it, and the funds invested in it by the UK government, charities and other organisations, this is a welcome and timely study, which is well written and well-evidenced.” • Alison Fell, University of Liverpool