Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Kenroy C. Wedderburn , Trevor A. Smith , Trevor Smith
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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Kenroy C. Wedderburn , Trevor A. Smith , Trevor Smith
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Found in: Well Being, Psychology & Psychiatry

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Overview

166 PAGESENGLISH

Promotional Details
  • Published date: Aug 29, 2023
  • Language: English
  • No. of Pages: 166
  • Publisher: Bloomsbury Academic
  • ISBN: 9781793645753
  • Dimensions: 6.03" W x 0.43" L x 9.07" H
Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.

Kenroy C. Wedderburn is associate professor of finance at Concord University.

Life has turned upside down for so many people during this COVID period, and we are seeing the emergence of many adaptive and maladaptive strategies that people are using to cope, creating the perfect storm for problems in consumer spending to emerge. Trevor A. Smith and Kenroy C. Wedderburn took a very serious topic and presented it in such a way that it was hard to stop reading. I loved this book as a professional, an academic, and as someone who just loves reading. This book will be useful for students in psychology and marketing.

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