Concepts of Corporate Governance and Public Governance: Building Identity, Brand, Image and Reputation in the Digital Er: Building Identity, Brand, Image and Reputation in the Digital Era

Marina Issari , Noor Adwa Sulaiman , Zalfa Laili Hamzah
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Concepts of Corporate Governance and Public Governance: Building Identity, Brand, Image and Reputation in the Digital Er: Building Identity, Brand, Image and Reputation in the Digital Era

Marina Issari , Noor Adwa Sulaiman , Zalfa Laili Hamzah
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Overview

246 PAGESENGLISH

Promotional Details
  • Published date: Jan 03, 2026
  • Language: English
  • No. of Pages: 246
  • Publisher: Springer Nature
  • ISBN: 9789819524488
  • Dimensions: 6.1" W x 1.0" L x 9.25" H

Zalfa Laili Hamzahis an Associate Professor attached to the Department of Management and Marketing, Faculty of Business & Economics, Universiti Malaya. Her research interests encompass corporate branding / brand management including product, services, employer and social media branding), corporate identity, image and reputation, leadership as well as consumer behaviour/psychology. Her current research focuses on the impacts of good governance practices on financial and image performance in the malaysian public sector and developing a framework and profiling employees mental health, workplace, wellbeing and its impact on employer brand performance in Malaysia. Her scholarly contributions have been published in books, book chapters and esteemed journals including Journal of Business Research, Journal of Brand Management, Journal of Interactive Marketing, Journal of Research in Interactive Marketing, Online Information Review, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Management Review Quarterly and International Journal of Internet Marketing and Advertising and International Journal of Technology Marketing and International Management Review Quarterly.

Noor Adwais an Associate Professor who serves as a Head of Department at the Department of Accounting, Faculty of Business and Economics, Universiti Malaya. Her research interests are on the convergence of auditing, governance, the effectiveness of audit committees and other boards, internal audit effectiveness, external audit regulation, audit quality, auditor reporting, governance, and sustainability and reporting and employs both qualitative (interviews) and quantitative (archives and surveys) research methods and multiple theoretical lenses (institutional, legitimacy, power, attribution and agency). Her current research focuses on the impacts of good governance practices on financial and image performance in the Malaysian public sector. She has published a number of articles of peer-reviewed research and co-authored a book and book chapters.

Maria Mohd Ismailis a Senior Lecturer at the Department of Political Science, Public Administration and Development Studies, Faculty of Business and Economics, Universiti Malaya (formerly known as University of Malaya), Kuala Lumpur, Malaysia. Maria teaches several courses on Leadership and Public Management and Management Theory and Practice for postgraduate studies while Industrial Relations and Organizational Behaviour for undergraduate studies. Her current research looks at the Governance Of The Water Sector And The implications on Service Delivery in Malaysia.

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