"Their debut cookbook serves up a slice of that sprinkle-topped magic. It features the tried-and-tested recipes they've been using to bake from scratch every morning for over 20 years, including the one that sparked their dream, Chocolate Cake With Crave-olicious Buttercream Frosting . . ." —Elle Canada
"Family recipes like these, whether theirs or from others that have been given to them over the years, are at the heart of their bakeries — and now, book." —National Post
"Sisters Jackson and Willoughby, cofounders of the Crave baked good brand, offer up 70 foundational dessert recipes in a debut that is as practical as it is mouthwatering. Baking fundamentals are at the heart of the collection, with step-by-step photo instructions for filling pastry bags and decorating layer cakes or cupcakes. . . Novice bakers are in good hands with this enthusiastic, user-friendly guide." —Publishers Weekly
"A celebration of the bakery's 20th anniversary, Crave proves that you can make some of the tastiest, prettiest layer cakes, cookies and more right at home." —Elle Gourmet
"The book not only stands as a document of the goods that have made it onto Crave’s shelves over the years, but also as a history of the co-founders’ family recipes." —Calgary Herald
"Whether readers have visited a brick-and-mortar Crave bakery in Alberta, Canada, or simply drooled over the bakers' cupcakes, cakes, cookies, breads, bars, and loaves on social media, this book will satisfy their cravings for more festive creations. . . a bit like Candace Nelson's iconic The Sprinkles Baking Book but feels slightly more accessible, with less celebrity name-dropping and more affordable ingredients that still measure up, and with lovely end products that shine a light on pantry staples and childhood favorites like Twix bars. . . this book is a perfect gateway into baking for new bakers and is essential reading for anyone looking to add new layers to their baking game." —Library Journal
"For home bakers to professionals alike, this cookbook is an absolute gift! Not only do Carolyne and Jodi share an insider’s peek behind the curtain of their bakery, but also offer a wealth of baking knowledge, tips and tricks, and broken-down recipes for each and every element that goes into their pastries and cakes . . . This book radiates comfort, love, and creativity, and is sure to bring smiles and happy bellies to all.” —Sophie Kaftal, author of Kitten and the Bear Cookbook
"Discover indulgence with Crave’s new cookbook! Packed with delightful recipes, tips, and creative decorating ideas, this book is your ultimate guide to baking some of my all time favourite desserts!” —Ashley Fraser-Sexsmith, owner of Chatty Girl Media
"This new cookbook from the creators of Crave Cupcakes makes me SO excited! It’s a fun, unique, informative and gorgeous cookbook–I also love all the decorating tips. Thanks so much to sisters Carolyne and Jodi for creating such a masterpiece, I can’t wait to start baking!" —Shelley Adams, author of the Whitewater Cooks series
"The kindness, beauty, and sheer generosity shared on the pages of Crave is exactly what Carolyne and Jodi bring to life every day. I'm thrilled to not only celebrate 20 years of their Crave-licious success but to also see these tremendous Canadian businesswomen contribute to our national food story." —Karen Anderson, author of Eat Alberta First
"In their first cookbook, the Prairie Queens of Cupcakes, sisters Carolyne McIntyre Jackson and Jodi Willoughby, are letting us in on their secrets, including recipes for their never-before-published signature buttercream frosting!" —Linda Garson, Editor-in-Chief, Culinaire Magazine
