Hot Typeis the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media.The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires. The technology helped transform Mark Twain into a premier literary celebrity, but also cost him his fortune - as well as his sense of humor and optimism. The Linotype's era was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype would die at the hands of the computer, taking down with it printers' unions and many a newspaper. Its history provides an opportunity to examine the impact of technology on culture just as new technologies - the internet and artificial intelligence - manufacture their endless streams of words today.
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Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad
Jeff Jarvisholds the Leonard Tow Chair in Journalism Innovation and directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Craig Newmark Graduate School of Journalism. He was the creator and founding managing editor ofEntertainment Weekly,TV critic forTV GuideandPeople, Sunday editor of theNew York Daily News, a media columnist forThe Guardian, and president and creative director of Advance.net. He blogs at Buzzmachine.com, cohosts the podcastThis Week in Google, and is the author of six books:What Would Google Do?(2009),Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live(2011),Geeks Bearing Gifts: Imagining New Futures for News(2014),The Gutenberg Parenthesis(2023), andMagazine(2023) in Bloomsbury's Object Lessons Series.
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