How Does Twitter Make Money - Twitter Marketing Guide. How To Use Twitter As A Marketing Tool. Twitter is a social media network that has gained more than 300 million. Many of these users are businesses. They use Twitter to keep in track with consumers and give them messages about deals and brands. Personal users also use Twitter to promote their careers, services and partners. If you are a talented Twitter user, you can use this platform to make money. Twitter now holds third place behind Facebook and MySpace among the top 25 Social Networking sites, with 54,218,731 monthly visits. Twitter as a marketing tool doesn't just mean slapping up links to your product and tweeting them (in fact, if that's your only Twitter marketing strategy, it's virtually guaranteed you'll fail miserably!) Instead, take advantage of the way Twitter allows you to diversify your marketing in a number of methods; some of them overt, some "behind the scenes".