Authors Recruitment Story: Justin Allen grew up in a small farming village in Northern Illinois. Going into his senior season he was not on any college coaches radar. He only played for his high school team, which was a school with an enrollment of 78 students, but he never played club basketball. In December of his senior season he had ZERO basketball scholarship offers. This is when his family decided that they could not sit around any longer and hope that college coaches started calling. They sat down and created a "marketing/sales" plan and made a push to market Justin's talents and recruit the recruiters. Within months Justin found himself with offers from many high major and mid-major division 1 programs. The Result: He gratefully chose to attend Arizona State on a full basketball scholarship. He owes his scholarship and his career as a professional athlete to his family's decision to be aggressive and "Recruit the Recruiters." Justin Played 4 seasons at Arizona State University, 3x being awarded Pac-10 All Academic honors. He has successfully battled cancer 2x, has won several national awards, has been featured in books, and has created his own life company specifically to help athletes develop their emotional and mental edge via the sports they love.