Micheal Ford provides readers with tools that can make a small business start thinking like a big business. He provides tools for customer engagement which he believes means improving the customer experience through positive customer interactions and company efforts. You can engage customers through various channels, including; social media business, accounts, and your company blog. However, engagement extends beyond attracting customers to build your brand; you must continuously maintain and strengthen customer relationships to cultivate a loyal, engaged audience. Even though they might be the driving factor in the beginning, your products and services shouldn’t be the only value you offer customers. To improve customer satisfaction and loyalty, the book HOW TO RUN A PROFITABLE BUSINESS contains a content strategy that produces unique, quality materials that readers can freely adopt for absolute and rapid business growth. To improve communication with customers, address unhappy customers’ issues directly, always reply to customer queries promptly, and take responsibility for mistakes.