“Beth Comstock [has written] the book on change and innovation . . . it’s a powerful book on how to lead change and how to overcome obstacles.” —Forbes

“Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of America’s oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstock’s account of her unconventional career at a very conventional corporation, General Electric, is frank, funny and spot on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption and prioritizing the needs and wants of customers and consumers over profit.” —Joi Ito, Director, MIT Media Lab, and author of Whiplash 

“Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners—and to vanquish the fear that holds them back from acting on what they see.” —Susan Cain, author of Quiet 
 
“Imagine It Forward is like having a coach on your shelf to help you lead forward.  Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.” —Kim Scott, author of Radical Candor

“Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list.” —Gary Vaynerchuck, entrepreneur and author of Crushing It 
 
“Imagine It Forward offers good examples of teaching bravery not perfection—in education and work. Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations.” —Reshma Saujani, Founder & CEO, Girls Who Code
 
“This book is full of wisdom about how to thrive in a bureaucracy—and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change.” —Adam Grant, New York Times bestselling author of Originals, Give and Take and Option B with Sheryl Sandberg