Whether you're new to UI design or an established veteran, Everett McKay's practical yet conclusive Intuitive Design deserves a prominent place on your bookshelf. But keep it within easy reach, as you'll revisit often to use the actionable UI tips it presents.

Jon Walter, UX Architect at Rockwell Automation

Intuitive Design precisely summarizes the most important lessons from The Design of Everyday Things in a way that makes them easy to apply. If you're a fan of Don't Make Me Think, you'll love how Everett gets to the point with practical ideas and examples. The evaluation method offered in the book makes it simple to identify what makes UIs unintuitive and what you need to do to fix them. I highly recommend this book to anyone responsible for make the user's interactions intuitive.

Mike Donahue, UX Architect at Citrix Systems

Having adopted Everett's approach to design, I can attest that my team experienced a significant and immediate improvement in our designs. We felt equipped to effectively evaluate designs and, most important, comfortably explain to stakeholders and users the merits of our design decisions. Our user satisfaction scores skyrocketed! If you're looking for an easy-to-follow, lightweight, common-sense approach to intuitive software design, I can't recommend Intuitive Design highly enough!"

William Shellenberger, Business Systems Analyst at Bayada Home Health Care

What do people mean by an unintuitive UI? Design problems are hard to fix when you don't know what's wrong. Put an end to subjective arguments over good and bad design. In Intuitive Design, Everett gives you the tools to understand what makes designs intuitive and how to evaluate them on an objective basis. As a college student, it has help me tremendously in evaluating my own projects.

Noah Patullo, student at University of Vermont