Bringing together performance studies, celebrity studies, and media production studies, this open access book offers a comprehensive understanding of the multi-layered condition of film and television performers within the contemporary Italian screen media landscape. By focusing on a selection of stars who reached success from 2000 onwards, the collection highlights how the renewal of the Italian media industry in the late 1990s impacted  different aspects of Italian screen performers' professional lives,  from training to promotion and validation strategies.