Founded in 1887 and located at the base of the San Gabriel Mountains, Lordsburg was poised to grow with the railroads and prosper with the citrus industry. Although some cities faded into obscurity when the Southern California land boom went bust, Lordsburg survived largely due to the intervention of four members of the German Baptist Brethren Church who bought the unoccupied Lordsburg Hotel and surrounding land. They established an academy that eventually became the University of La Verne. In 1917, Lordsburg was officially renamed La Verne. Church of the Brethren families settled in the area to further their children's higher education. Housing demands after World War II, followed by the declining citrus industry, transformed the landscape from rural to residential. Much of La Verne's small-town feel is preserved in its downtown and many original residences, while the centrally located university enlivens the community with its diverse student population. Attention to public art and care for La Verne's senior residents reflect civic pride.