“Emily Witt blends monograph with vivid reportage in her latest offering: a short but sweet study of Nigerian cinema.” —Financial Times

“The strength of Witt’s book is her exploration of Nollywood’s attempts to formalize its haphazard business model.... An insightful and entertaining book about a rapidly evolving industry.” —Times Literary Supplement

“Witt's book addresses the major shifts in Nollywood: how the change in Nigeria's film distribution model affected both the content and the industry’s digital future, among other topics. Witt, who spent five weeks in Nigeria researching Nollywood, seamlessly blends travel writing with cultural and media history for a product that is as informative as it is effortless to read.” —VideoAge International

“An excellent, engaging introduction to an industry that deserves continued attention." —Africa is a Country

“An intriguing introduction to the Nigerian film industry, or ‘Nollywood,’ which produces more films annually than Hollywood and falls short only of Bollywood in its output.... Witt’s fascination with the business is contagious, and the view she provides into this fledgling market—punctuated with summaries of the overwrought plotlines of some popular movies—makes for an entertaining book.” —Publishers Weekly

“Nollywood films are made by and for Nigerians but with stories that are compelling for Africans all over the continent and beyond. In Nollywood, Emily Witt introduces us to this phenomenon, describing the sorts of films Nollywood makes, the history of how these films have changed over time, and an overview of the directors, producers, marketers and pirates who make the industry what it is today. Writing with an eye for detail and an imagination for the big picture, Witt has produced a wonderful entry point for anyone interested in this dynamic media industry.” —Brian Larkin, director, Institute of African Studies, Columbia University and author of Signal and Noise: Media, Infrastructure, and Urban Culture in Nigeria

“A colorful study of the enormously popular Nigerian film industry.” —CounterPunch

“[Emily Witt is] one of America’s foremost prose stylists under the age of forty.” —New York Magazine