"This is the best book I've read in years. Clements walks onto the scene with the skill and confidence of an old master; Persona disgusts its reader past endurance, then breaks their heart before they realize what's happening. It brings together everything from the films of Ingmar Bergman to Neon Genesis Evangelion. It's a churning black spiral of misery, nausea, and anxiety, and woven through it all an infinitely fragile thread of human connection. Clements has written the year's great work of literary horror. This is not something to miss."
—Gretchen Felker-Martin, author of Manhunt and Cuckoo

"Is identity a thing that belongs to you? Or is it something you’ve forcefully inherited? Is there really life beyond the internet? And why is it so hard to pay rent?! Part poetic acid trip in a hall of mirrors, part sci-fi horror creation myth, part Gen Z character study, Persona makes you wonder what you’d do if you came face to face with the parts of yourself you’d worked to exorcise—and then wonder if those parts ever belonged to you at all."
—Breton Lalama, Type Books Junction (Toronto, ON)

"The most stomach-churning, upsetting, thoroughly cursèd queer book of the year."
—Alison Rumfitt, author of Tell Me I'm Worthless and Brainwyrms

"Brain-melting … a cult classic of literary horror in the making. … [It] may be the most frightening novel of the year."
—Autostraddle

"Stunningly original ... It’s profound and insightful in the way only great literature can be, and it’s stomach-churningly horrific and strangely alluring as only the best horror is."
—Fantasy Hive

"THIS BOOK IS ABOUT YOU! We are all doomed." 
—Sybil Lamb, author of I've Got A Time Bomb

"Harrowing and gorgeously written ... Clements’s prose is fearless and sharp, diving into gut-churning corners of the human experience and balancing brutal body horror with pitch-black social commentary. The result is an impressive thrill ride."
—Publishers Weekly (starred review)

"A bleak, surpassingly strange novel that reveals its secrets gradually ... the payoff is as creepy as it is cathartic."
—Toronto Star

"A captivating, terrifying experience … Tell Me I’m Worthless meets Coup de Grace … what a debut, what a ride!"
—Red Newsom, Blackwell's (Manchester)

"All the walls secrete in this place, grime pulsing and sloughing away like so much sunburnt skin. Clements’ prose is a fishhook laced cleanly through the thick flesh of the thumb—an old pain made unreal and vivid in the sputtering, intermittent, blue-lit blight of now. This is the good shit."
—Andrew F. Sullivan, author of The Marigold

“[Persona] pulls at the scabbing scar-tissue of transsexual flesh in these existentially terrifying times. It is a modern answer to the desperation.”
—Willow Catelyn Maclay, co-author of Corpses, Fools, and Monsters

"An astonishing debut, the Bergman allusion in the title is only the first clue as mysteries unfold and refold, entrapping the reader in a shifting, changing labyrinth of dread. I can’t imagine I will read a better novel this year, it is just that brilliant.
—David Demchuk, author of RED X and co-author of The Butcher's Daughter

“A nightmarishly realistic and immersively terrifying journey, forcing the reader to take a long, hard look at late-stage capitalism, internet obsession, even what it means to be human. A disorienting story that will hold readers in its thrall.”
—Booklist

“It feels almost impossible that this is Clements’s debut novel, as it is so disorienting and disturbing it seems to have been written by a master.” 
—Manda Barker, Raven Book Store (Lawrence, KS)

“I was immediately sucked in by the gorgeous prose and surreal central mystery of Clements’s horror debut, about two trans women with an inexplicable connection. Clements uses their strange relationship to probe themes of labor, exploitation, and identity, all while delivering first-rate chills.” 
—Phoebe Cramer, Publishers Weekly SFF/horror/romance editor

“The best novel I read all year. If you want trans horror, I can think of no finer example than Persona.”
—The Needle

"This book made my skin crawl, but I couldn't put it down. Persona is an unsettling, at times horrifying, novel that explores identity, isolation, exploitation and human connection under the warping influences of the internet and an economic system that leaves many people struggling just to get by ... this one's a must-read, especially if you're looking for queer horror."
—engadget

“A rich exploration of technological isolation … spins toward terrifying revelations.”
—Who Even Reads

“Like picking scabs off old wounds, Persona is horrifying, addictive and wonderfully satisfying.”
—Avalon Fast, Director of Honeycomb

"Chilling, enthralling ... an intelligent, ungovernable spiral-down-the-drain story that stuns until its bitter end."
—Charlie Jones, A Room of One's Own Bookstore (Madison, WI)

"Persona begins as an incantation, imbued with a creeping, disorienting dread that draws the reader into its dark waters of delirium, only to drag your head up for air before plunging you deeper into roiling shadows. Eldritch, beautifully personal and (somehow) very funny, Persona presents horrors both earthly and cosmic in a uniquely nerve-shredding way. Aoife Josie Clements' brain is an intoxicatingly terrifying place, and we're all the better for it."
—John Toews, McNally Robinson Booksellers (Winnipeg, MB)

“Haunting, atmospheric and really well paced.” 
—Erin McLaughlin, Westbank Community Library (Austin, TX)

"Excellent, weird, ambitious, and memorable, like getting your soul audited by a haunted HR portal and still crawling out saying, holy shit, I’m alive."
—The Blog Without A Face