This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time.

In 50 minutes you will be able to:

- Understand the uses of the PESTLE analysis and how it can be useful for your business
- Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political, Economic, Socio-cultural, Technological, Legal and Environmental.
- Analyze your findings and use the information to construct possible future scenarios and plan the best action to take in advance

ABOUT 50MINUTES.COM Management & Marketing

50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.