"A phenomenal job of synthesizing the wisdom of experience with the reality of executives who thought they were doing the right thing but jumped to the 'predictable' solutions based on their own biases, agenda or tactical reality."

• Richard J. Cantwell, Affiliate at MIT

"Bradley uses simple terms and tried-and-true teaching strategies to map out how readers can become "Questioneers." He introduces his method step by step, presenting a concept and repeating, then reinforcing, it. Like any good teacher, he gives real-life examples and holds his student/readers accountable with admonishments about making decisions such as "your gut feeling is not enough." He asks readers to do some work, thinking, listening, reevaluating the process by which they lead their organizations and their lives."

• Ravi Pendse PhD, VP & CIO, Brown University

"Bradley's passion for innovation comes through on every page. Joseph Bradley's passion for getting people excited about innovation comes through on every page of this book. "Questioneering" is easy to read even as it's full of useful and applicable information and examples. This is a practical book in which Joseph Bradley explains how decision-makers can learn to ask high-value questions that lead to innovation and competitive advantage, which are practically guaranteed to be questions other than the usual ones."

• James S. Green, Managing Director, Sky D Ventures

"This book does what few other books out there actually do - it presents us with valuable solutions, gives us the tools we need, and teaches us how to use them, and offers us the capabilities needed in order to get to the relevant questions and answers only few manage to see."

• Wim Elfrink, President, WPE Ventures Digitized Solutions

"Finally! A practical guide to providing breakthrough innovation. Joseph Bradley explains innovative leadership in a way that presents change as both possible and necessary. In typical fashion, he presents information in a straightforward, conversational way, with anecdotes drawn from his own life, from real corporate experience and from the popular culture that surrounds us. His take on innovation is easy to understand and starts with a remarkably simple approach: instead of changing the answers, change the questions."

• Rick Hutley, CEO, StrataThought LLC

"If you want to achieve real innovation, Questioneering will help you do it. It is based on revising how leaders should give up an obsession with the right answers and instead think about changing the questions. Bradley positions this as responding to high-value questions, an approach that can lead to entirely new business outcomes. It starts with what Bradley calls the 3 Golden Rules, which are among the best leadership principles I have seen in a long time. "

• Charles Varvaro, VP Global Technology Services, IBM

"A path for breakthrough achievement. Wise leaders who want to challenge conventional thinking will follow the guidelines that Joseph Bradley sets out in Questioneering. Bradley submits that in a world where most answers are known, value is found in knowing which questions to ask. The model that he provides gives leaders the opportunity to balance their perspective while being aware of the belief that they hold to be true, and challenging them."

• Jocelyn Boudreau, CEO Hortau