'An amazingly insightful and inspiring read, whether you've been on-air for a while or are someone at the start of their career. This book makes even the most experienced broadcasters ask themselves questions to keep them at the top of their game.'
Mike Cass - content director, Virgin Radio

'Radio runs through David Lloyd's DNA - his knowledge is vast, his experience extensive and his passion for the medium unbounded. His career as a presenter, programmer and strategist has put him in the perfect position to create what will undoubtedly become a bible for future broadcasters and those wanting to grow professionally. Not only will you learn lots and laugh, but it will make you think differently about what you do when you next walk into your studio.'
Paul Sylvester - content director, Absolute Radio

'It's impossible to read this book and not become a better broadcaster or podcaster.'
James Cridland - radio futurologist and editor, www.podnews.net

'We are currently in an unbelievably exciting time for radio. Coupled with the explosion in podcasts, there's never been a better time to work out why there's so much fuss about the most personal, reactive and magical medium on earth. David is a fountain of knowledge and just when you think you know it all, David comes along with another book full of brilliant insight and handy tricks of the trade. If you love radio, you need to read this book.'
Greg James - presenter, BBC Radio 1

'So much more choice but still the same mystery: why do we all prefer one voice, one view, one person over another? Read this to understand.'
Paddy O'Connell - presenter, Broadcasting House, BBC Radio 4