Cassandra (Cass) M. Baileyis the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of theMy Mom Is...children's book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared onGood Morning America, CBS This Morning, andThe Today Showand has written for, or been quoted in,Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a "Rising Star" by the Women's Business Enterprise National Council (WBENC) and received the "Brava" award from Philadelphia Smart CEO.

Dana M. Schmidtis the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. Dana's work has taken her from her hometown in Bucks County to New York City, to Denver, and back to Philadelphia-âand even earned her an Emmy award along the way for her work on the "Women and Girls Lead" series at Rocky Mountain PBS.