“Hoelzl and Marie are clearly excellent teachers, and this reflects in the structure of their book. The transition between chapters is extremely logical, each chapter expanding on the insights of the previous one, and the whole essay is opened and closed by a general overview that first announces and eventually recapitulates the theory of the softimage. Moreover, the style is free of jargon, not a small accomplishment in this field. At the same time, the desire to speak for a broader audience does not involve any downgrading of the technological. Softimage is not a book that offers a critical reading of technology as opposed to humanities. It helps instead understand the vital importance of technology for humanist scholars and should be read as a standing invitation to supersede the barriers between technological form and visual content.”