“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Intro to design sprinkled with jokes and relatable moments
"I truly loved this book! As someone who is interested in joining the UX Design/Research field, it served as a wonderful introduction to the most basic design concepts. It was recommended to me by two of my computer science professors and I really enjoyed the reading experience. It was engaging and funny with personal anecdotes while still transmiting all the important info regarding the design process."
— Andrea B. (5/5)
Easy read about design
"Great book about design, especially if you’re interested in UX."
— Liz B. (5/5)
A classic for anyone looking to design anything
"Good foundation to understand the user experience behind things."
— Annie (5/5)
Great Book
"If you want to learn about design and how it affects people this book gives a great insight."
— Foro10 (4/5)
Amazing book for those who love design!
"Don Norman explains us how designers could improve their products to make them useful to people! He explains the fact about how a simple door can be confusing to people. Must have, if you are into design, whether it is architecture, industrial design,etc."
— Mary (5/5)
MUST READ for every designer
"I bought this book because I wanted to learn more about the psychology behind design choices. This book is a classic. Every designer should own a copy!"
— Kyan (5/5)
Q&A
Published date: Nov 05, 2013
Language: English
No. of Pages: 368
Publisher: Basic Books
ISBN: 9780465050659
Dimensions:
5.7" W x
1.0" L x
8.3" H
“Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.”—Cees de Bont, Dean, School of Design, Chair Professor of Industrial Design, The Hong Kong Polytechnic University
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.
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