“Thumbs-up. . . . Full of fascinating characters, all struggling-in classic Pixar film style-to overcome seemingly impossible odds.”
—BusinessWeek

“You don't have to belong to the computer-animation generation to enjoy The Pixar Touch. . . . An entertaining look at digital derring-do.”
—The Dallas Morning News

“Price, a tough, unsentimental reporter, ferrets out lots of backstage drama from fresh sources, weaving a commendably unvarnished history.”
—Entertainment Weekly

“Unprecedented detail about the notoriously press-shy company's workings, a story that abounds with lessons for business people and creative artists alike.”
—The Wall Street Journal

“Inspiring.... Price is a smart reporter and a solid writer. He deftly makes computer arcana palatable, even interesting.”
—The New York Times Book Review

“It’s quite a story, and David Price has finally got it right, it’s details and the players. This is the definitive history of Pixar.”
—Alvy Ray Smith, co-founder of Pixar

“[A] brisk history of an entertainment juggernaut that is also the history of computer animation…a heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out of it.”
—Kirkus Reviews (starred)

“A tale of our times, and David Price tells it with page-turning drama, total veracity, and wonderful wit.”
—Mark Cotta Vaz, author, of The Art of Finding Nemo, The Art of The Incredibles and Living Dangerously: The Adventures of Merian C. Cooper, Creator of King Kong