“Dinavahi writes with grace and compassion . . . showing how happiness can look different for everyone.”—The Washington Post

“Honest, brutal, funny, fascinating. A vital reminder of how important it is to trust ourselves.”—Jenny Lawson, New York Times bestselling author of Let’s Pretend This Never Happened and Furiously Happy

“Veena Dinavahi is a ferocious writer with a poetic left hook. She deftly uses her story to expose how easily our longing can become leverage—and no one is immune. This vital memoir wrestles with the question: If our decisions are always borne of a social script, what exactly is free will?”—Bethany Joy Lenz, New York Times bestselling author of Dinner for Vampires

“Dinavahi fully captures the disorienting experience of what it means to abandon trust in oneself—and the deep courage and vulnerability it takes to return. In a society that profits from our anxieties and exploits our loneliness, this remarkable story challenges common notions of normalcy and wellness.”—Prachi Gupta, author They Called Us Exceptional

“Dinavahi has hacked her way through a forest of horrors, and emerged funnier, wiser, and more optimistic than most. I loved this big-hearted debut and look forward to reading more from her astonishing voice.”—Priyanka Mattoo, author of Bird Milk & Mosquito Bones

“A triumph . . . The True Happiness Company is a riveting exploration of identity and journey to self. Equal parts heartbreaking and heartwarming, Dinavahi accomplishes the impossible task of universalizing her singular experience.”—Dr. Sarafina El-Badry Nance, Ph.D., author of Starstruck

“Dinavahi has accomplished something spectacular. Without sensationalizing, she tells a story of joining and leaving a cult. There is a masterful balance between the minutia of her life, and the underlying forces—mental health, patriarchy, racism—that ruled it. This is everything a memoir should be.”—Ruben Reyes Jr., author of There Is a Rio Grande in Heaven

“Dinavahi’s story will have you gasping, crying, and cheering.”—Julie Sarkissian, author of Dear Lucy

“How could an intelligent woman, with robust family support, be sucked into a cult? Dinavahi explores that question in her poignant debut. Dinavahi’s conversational tone and clear-eyed sense of her own vulnerability make for a powerful self-portrait. It’s equal parts fascinating and edifying.”—Publishers Weekly, starred review

“Dinavahi deftly describes the feeling of unknowingly sinking further into a precarious situation . . . An absorbing and heartfelt reflection that will immerse readers interested in cults and memoirs.”—Library Journal

“Dinavahi is a talented writer with a dark sense of humor. Her intensely vulnerable storytelling vividly illustrates the ways in which society preys on the insecurity of neurodiverse women and, in particular, neurodiverse women of color. A brilliant, personal take on the pernicious power of cults.”—Kirkus Reviews