This is the most comprehensive, step-by-step guide to Web-to-Print to read whether you have already implemented a solution or you are in the market for a solution to help you grow your business. It provides a path for printers in any segment and of any size to walk their teams through the value proposition of web-to-print, create a plan for successful implementation, and develop through the growth phase.
That last item is especially important! Many companies bring in web-to-print solutions without a plan to grow. This book has an entire chapter on the growth phase that reviews the business considerations required to leverage web-to-print for business growth. It may be the most important chapter in the book.
With exercises to help you plan and a handy ROI calculator, this book is the practical guide you should start with on your web-to-print journey.
