"This is THE book for growth of your health and wellness business. Jennifer offers unique insight as an entrepreneur, heartpreneur AND healthpreneur. From how to escape burnout, to how to master the art and science of balancing people, profits and legacy, this book is loaded with wisdom. Regardless if you are just starting out or have a successful business already, the information in this book draws on Jennifers insightful experience from over two decades of growing a values-first health and wellness business (without losing your sanity, health and happiness along the way)."
- Andrea Holwegner RD CEO, Health Stand Nutrition Consulting Inc.

"Buchanan makes a very compelling case for entrepreneurship in the health care sector. She is living proof that you can do well, and do good."
- Bruce Sellery, Money Columnist, Cityline and CBC Radio

"In life and in business, we know the value of mentorship. Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry. Buchanan importantly reminds the health entrepreneur of the responsibility to be leaders and difference makers, not just in their fields, but through their contributions to society too--reminding them of their responsibility and ability to transform lives. There's also an appealing practicality to the Wellness Incorporated. It really is a guide or collection of applied advice--required reading on how to succeed in this field, and relatedly, how to prosper in life. Jennifer Buchanan provides the relevant theory behind best practices--she doesn't just talk, she also walks the walk."
- Brad Mahon, PhD, Director, Conservatory of Music Interim Dean, Faculty of Continuing Education, Mount Royal University

"Jennifer never ceases to amaze me... She has taken her challenge and delight filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good - two concepts rarely mentioned in the same sentence. Readers will come away with valuable coaching, advice, tools, encouragement and enthusiasm to pursue their ambitions. Jennifer chose the path less traveled and in doing so our world includes more music, and that's a great thing!"
- Jackie Fimrite, Vice President, RBC Mid-Market Mergers & Acquisitions