!NDIGO® MEET CUTE CONTEST 2026 | Indigo
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!NDIGO® MEET CUTE CONTEST 2026

Instagram Contest

OFFICIAL RULES

THIS CONTEST IS INTENDED FOR THE RESIDENTS OF CANADA AND WILL BE INTERPRETED ACCORDING TO CANADIAN LAW. 

 

Sponsor 

 

  • The “!NDIGO MEET CUTE CONTEST” (the “Contest”) is sponsored, administered and prize provided by Indigo Books & Music Inc. (“Indigo”). The Contest is in no way sponsored, endorsed, administered by, or associated with Instagram. 

 

Contest Period  

 

  • The Contest begins at 10:00 AM Eastern Time (“ET”) on February 5, 2026 and ends at 10:00 AM ET on February 11, 2025 (the “Contest Period”).  

Eligibility 

 

  • The Contest is open to legal residents of Canada who (i) at the time of entry have reached the legal age of majority in their province/territory of residence and (ii)  are a registered Instagram account holder. 

 

  • A public Instagram account is required in order to participate in the Contest. Instagram accounts are free. To join, visit www.instagram.com and follow the links and instructions to complete your account registration. By creating an Instagram account, each entrant agrees to comply with the Terms of Service for the platform applicable.   

 

  • Indigo and its parent, subsidiaries, affiliates, agents or representatives, advertising and promotion agencies, and their respective officers, directors and employees and judges of the Contest (collectively, the “Promotion Entities”), and their immediate family members and/or those living in the same household, may not enter the Contest. For the purposes of these Official Rules, “immediate family member” means spouse, (including common law spouse), father, mother, son, daughter, brother and sister of the entrant, regardless of where they reside. 

 

How to Enter 

 

  • NO PURCHASE NECESSARY. There is ONE(1) way to enter the Contest: 

 

Online Entry. To enter the Contest, during the Contest Period entrants must complete the following:  

 

  • Step #1 - Follow @indigo on Instagram, and  
  • Step #2 - Like the Contest related post; and 
  • Step #3 - Comment with your “meet cute story that happened at one of our stores” (Step #1, Step #2, and Step # 3 altogether, is an “Entry”) 

 

All eligible entries are referred to as an “Entry” and collectively “Entries” each eligible individual submitting an Entry is an “Entrant” and collectively “Entrants”. 

 

  1. By entering to the Contest, each Entrant acknowledges that they have read and understood these Official Rules and agree to abide by and be bound by them. 
  2. Entries must: 
  3. Comments must be posted directly to @indigo Instagram feed and include the designated hashtag and tags, where applicable; and 
  4. be in “good taste” and in keeping Indigo’s brand image. 

 

  1. Entries must not: 
  2. violate the rights of any third party, including, but not limited to copyright. For example, an entry must not defame, infringe or violate publicity or privacy rights of any person, living or deceased, or otherwise infringe upon any person's, entity's or organization's personal or proprietary rights, including but not limited to, intellectual property rights; 
  3. have been submitted to a previous contest, published previously, used commercially, submitted to another competition or contest, or won any other award; 
  4. be explicit or offensive, as determined by Indigo, in its sole and absolute discretion contain any commercial content that promotes any product or service; 
  5. be false, inaccurate or misleading; 
  6. violate any law or regulation; 
  7. be libelous, threatening or harassing; 
  8. instigate others to commit illegal activities or violate human rights; and 
  9. contain any viruses, worms, or other interfering computer programming. 

 

  • BY SUBMITTING AN ENTRY TO THE CONTEST, EACH ENTRANT ACKNOWLEDGES THAT THEY HAVE READ AND UNDERSTOOD THESE OFFICIAL RULES AND AGREE TO ABIDE BY AND BE BOUND BY THEM. 

 

Entry Limitation and Verification 

 

  1. Limit ONE (1) Entry per person. If it is discovered that an Entrant attempted to enter more than once fraudulently, all Entries of such Entrant will be void.  
  2. Entrants must submit Entries using the correct online entry method and include the required information set out above. Indigo is not responsible for any late, incomplete or misdirected contest entries.  

 

  • If the identity of the Entrant is disputed, the authorized email address holder associated with the Instagram account used at the time of Entry will be deemed to be the Entrant. The “authorized email” is the natural person who is assigned the account used to submit the Entry to Indigo. Entrant may be required to provide proof they are the authorized account holder of the email address associated with the winning Entry. 

 

  • Entries are subject to verification at any time and may be disqualified if they are late, misdirected, incomplete, illegible, irregular, forged, submitted through illicit or unauthorized means, not original to the entrant, or if they contain any false statements or do not conform to or satisfy any condition of these Official Rules. The use of any device to automate the entry process is prohibited. Proof of transmission (screenshots or captures, etc.) does not constitute proof of delivery. Indigo reserves the right in its sole discretion to disqualify any individual for any reason whatsoever, including any individual who is found to be tampering with the entry process or the operation of the Contest. 

 

  • The sole determinant of time for the purposes of a valid Entry in this Contest will be the date stamp on the Instagram post. 

 

Prize Description  

 

  • There are twenty-five (25) prizes available to be won each consisting of an !NDIGO gift card valued at one-hundred Canadian dollars ($100.00) (each a “Prize” collectively the “Prizes”). The total value of all the Prizes available to be won is twenty-five hundred Canadian dollars ($2,500.00 CAD). 

Prize Redemption Restrictions and Conditions: 

 

  • The Prize must be accepted as awarded, without any representations, warranties or conditions whatsoever and Indigo expressly disclaims any and all such representations, warranties and conditions. The Prize is non-assignable, non-transferable, non-refundable, non-exchangeable and is not convertible to cash. Indigo reserves the right in its sole discretion to substitute the Prize for a prize of equal or greater value (based on the approximate retail value of the Prize as stated in these Official Rules), including without limitation a cash award, if the Prize cannot be awarded as described herein for any reason. All details and other restrictions of the Prize not specified in these Official Rules will be determined by Indigo in its sole discretion. 

 

Winner Selection: 

 

  • At 10:00 AM ET on February 12, 2026 (“Draw Date”) at the Indigo head office located at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6, a panel of three (3) Indigo representatives in their absolute discretion, will select twenty-five (25) eligible Entrants (each a “Selected Entrant”) as potential winners based on the authenticity and creativity of the Entry from all eligible Entries submitted during the Contest Period. Odds of winning depend on the number and caliber of eligible Entries received during the Contest Period.  

 

  • Each Selected Entrant will be contacted by Indigo representatives on the Draw Date through Instagram via the Instagram direct message function to the Instagram account used with their entry from the @indigo handle on Instagram (the “Notification”).   

 

  • Before being declared a Winner, a Selected Entrant must, within two (2) business days of the Notification: 

 

  • Confirm compliance with these Official Rules by signing and returning a Declaration of Eligibility and Liability/Publicity Release (“Declaration and Release”) which: 
  1. releases the Promotion Entities from any liability, losses, damages and expenses which may be suffered or incurred in connection with this Contest or the Prize; and 
  2. provides acknowledgement and unrestricted consent to the use at the Sponsor’s sole discretion, without further consideration, of his/her name, city and province/territory of residence, Entry (story), comments and photographs or other likenesses for publicity and promotion purposes by the Promotion Entities in any and all forms of media and waives all rights (including moral rights) with respect to printed, broadcast and other forms of publicity; and 

 

  • Successfully answer, unaided, a mathematical skill-testing question (which may, in the sole and absolute discretion of Indigo, be administered online, by e-mail or other electronic means, by telephone, or in Indigo’s form of declaration and release). Indigo may, in its sole discretion, provide an alternative to the mathematic skill-testing question or vary the requirements to perform any skill-testing component of the Contest to accommodate entrants with physical or cognitive disabilities.  

 

  • If a Selected Entrant: (i) does not meet the above requirements, or (ii) is unable to satisfy any of the eligibility requirements set out in these Official Rules, such Selected Entrant will be disqualified from the Contest at the sole discretion of Indigo and the Prize will be deemed forfeited by that Selected Entrant and such Selected Entrant shall have no recourse toward Indigo or any other person or entity involved in the Contest. In the event that a Selected Entrant is found ineligible, a repeat draw will be conducted from all remaining eligible Entries in accordance with the process set out above. This process will be repeated until a Winner has been declared. Notwithstanding the foregoing, the Winner must be confirmed by no later than: 5:00PM ET on February 28, 2026, otherwise the unclaimed Prize will be null and void.   

 

  • Once a Selected Entrant is declared a Winner, they will be advised by Indigo where and how to redeem or collect their Prize. 

 

  • If a Winner indicates to Indigo they will not be able to collect their Prize, the Prize will be deemed forfeited by that Winner and Indigo reserves the right to award the Prize to an alternate Selected Entrant who has been selected and qualified as a Winner in accordance with these Official Rules. 

 

Conduct 

 

  • Indigo reserves the right, in its sole discretion, to disqualify any entrant it finds to be: (a) violating the Official Rules; (b) tampering or attempting to tamper with the entry process or the operation of the Contest; (c) acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; or (d) for any other similar conduct. Any attempt by an entrant or any other individual to undermine the legitimate operation of this Contest may be a violation of criminal and/or civil laws. Should any such attempt be made, Indigo reserves the right to seek remedies and damages to the fullest extent permitted by law.  

 

Limitations of Liability 

 

  • The Promotion Entities are not responsible for lost, stolen, late, misdirected, incomplete, illegible, damaged, garbled or irregular Entries, Notifications or Declaration and Release documents, or for any Entries not received or not processed for any reason, including any technical or human error.   

 

  • The Promotion Entities are not responsible for any errors, omissions, incorrect or inaccurate information in these Official Rules, other Contest-related materials, including without limitation, printing or advertising errors, failure of or problems with any other equipment or programming associated with or used in the Contest howsoever caused. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including but not limited to the Contest entry form, or point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall govern and control. In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, the English version shall govern and control. 

 

  • The Promotion Entities are not responsible for any errors, omissions, incorrect or inaccurate information in these Official Rules, other Contest-related materials, including without limitation, messaging errors on the Indigo Instagram and/or Facebook accounts, printing or advertising errors, failure of or problems with any other equipment or programming associated with or used in the Contest howsoever caused. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including but not limited to the Contest entry form, or point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall govern and control. In the event of any discrepancy or inconsistency between the English language version and the French language version of the Official Rules, the English version shall govern and control. 

 

  • The Promotion Entities are not responsible if any factor beyond their reasonable control, including weather, event cancellations, strike, lockout or any other labour dispute at their locations or the locations of any other organization or business whose services are used to fulfill this Contest, prevent any Prize or any component of a prize from being fulfilled. In any such event, the Winner will not be provided with a substitute Prize or a substitute component of the Prize, as applicable, except at Indigo’s sole discretion. 

 

  • Under no circumstances will the Promotion Entities be required to award more Prizes than what is indicated in these Official Rules or award the Prize other than in accordance with these Official Rules. 

 

Protection of Personal Information 

 

  • By entering the Contest, each entrant consents to the collection, storage, use and disclosure of their personal information for the purpose of administering or promotion of the Contest by Indigo and for the purposes described in these Official Rules, in accordance with Indigo’s privacy policy found at https://www.indigo.ca/en-ca/legal/privacy-policy.   

  

  • NOTICE FOR RESIDENTS OF QUEBEC.  By entering the contest, you consent to the collection, storage, use and disclosure of personal information for the purpose of administering the Contest by Indigo and for the purposes described in these Official Rules, outside of Quebec, in accordance with the Indigo privacy policy found at https://www.indigo.ca/en-ca/legal/privacy-policy.  

 

  • By entering the Contest, each entrant acknowledges that the Promotion Entities may communicate with entrants via e-mail with respect to communicating the results of the Contest and the awarding of the Prize. No marketing communications will be received by entrants unless entrants provide Indigo with explicit permission to do so. 

 

General 

 

  • This Contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations. The Contest and these Official Rules are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.  

 

  • Indigo reserves the right, to modify, suspend, terminate or reinstate the Contest or the Official Rules at any time, without notice, and for any reason. If the Contest is terminated, in whole or in part, before the designated date, Indigo reserves the right to select the Winners in a random drawing from all eligible, non-suspect entries received as of the date of the termination. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. 

 

  • All Entries become the property of Indigo and will not be returned and no correspondence regarding the Contest will be made with or entered into except with the Selected Entrant(s) and the Winner(s). 

 

  • The Winner’s first and last name will be publicly available at the Indigo Head Office at 620 King Street West, Suite 400, Toronto, Ontario M5V 1M6 and may be posted on www.indigo.ca and other Indigo marketing channels or materials. 

 

  • All intellectual property, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned by the Sponsor and/or their affiliates or if applicable, are trademarks of their respective third-party owners used under license. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited 

 

//End Official Rules  



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