david a aaker Livres - Livres par david a aaker | Indigo

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12 articles

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Strategic Market Management

Strategic Market Management

David A. Aaker Couverture souple

116,95 $

3 formats disponibles

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, And Clarity

David A. Aaker Couverture souple

39,99 $

3 formats disponibles

Brand Equity And Advertising: Advertising's Role In Building Strong Brands

David A. Aaker Hardcover

325,95 $

2 formats disponibles

Marketing Research

Marketing Research

V. Kumar Couverture souple

177,95 $

Managing Brand Equity

David A. Aaker Hardcover

45,99 $

2 formats disponibles

Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

David A. Aaker Hardcover

38,99 $

3 formats disponibles

Building Strong Brands

Building Strong Brands

David A. Aaker Hardcover

32,00 $

2 formats disponibles

Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

David A. Aaker Hardcover

38,99 $

3 formats disponibles

Brand Leadership: Building Assets In an Information Economy

David A. Aaker Couverture souple

32,00 $

2 formats disponibles

Brand Relevance: Making Competitors Irrelevant

David A. Aaker Hardcover

39,95 $

Brand Relevance: Making Competitors Irrelevant

David A. Aaker Livre numérique Kobo

25,99 $

Brand Relevance: Making Competitors Irrelevant

David A. Aaker Livre audio

14,99 $