“With immense force and inimitable style, Douglas Rushkoff takes us on an engaging, frightening, and oddly exhilarating journey into the boardrooms where compliance professionals hone their skills. Coercion is destined to be remembered as a watershed in the battle between the marketing industry and the public it means to manipulate.” –Wired 

“An important book… a clear warning to Americans who are unaware of the power of words to intentionally mislead the reader, listener, or viewer. Read this book, and nobody gets hurt.” –Senator Bob Kerrey

“A scathing critique that extends far beyond cyberspace in scope.” –Publishers Weekly

“The most disturbing book of the year… Be careful where you log on.” –The New York Post

“Unmasks a culture of hype and deception.” –Vibe