Bringing the Spirit of Startup to Saving the World
"Joy may be rarely associated with urgency, but the two often go hand-in-hand in the fast-paced, always-evolving world of successful tech startups. There is an absolute thrill when, recognizing the enormity of the challenges before you, you find that you have the product, the team, and the leadership, to deliver a solution that is meaningful, impactful, and enduring. Many tech companies do not make it past the startup phase, so this makes Dax Dasiiva’s model of leadership all the more important to learn from, and all the more reason why we should try his model of success in the most critical challenges we face: protecting the life-giving ecosystem that we and so many other living species depend on. For being such a successful and powerful entrepreneur, Dax spells out his journey to this mission in humbling transparency and vulnerability. He begins as a teenager, exploring wild and majestic old-growth forests on Vancouver island, only to find them earmarked for logging. To see the wild beauty of ages being targeted for deforestation ignites in Dax an anger, but not a destructive one. Instead, young Dax channels his passion for protecting the forests by acting boldly, by amplifying others who are helping, by building partnerships, by challenging governments, and ultimately using his success to reach further, to find and support other advocates who share his passion in protecting the biodiversity and beauty of our natural world. Echoes From Eden reads as dispatches from one breathtaking landscape to another, where we encounter the powerful beauty of nature, the dangers of wilderness, the efforts of the dedicated conservationists, and the impact that they make in their own ways. If Dax’s first book: “Age of Union” could be summarized as “How we lead”, “Echoes From Eden” might simply follow as “Why we lead”. As is his first, “Echoes” is rich with photography, imagery, and is a captivating story throughout. We are also treated to a beautiful forward presented by a newfound admirer: Dr. Jane Goodall, who sees in Dax quite a kindred spirit. A constant echo through the book, a lesson equally learned from the start-up world is that no matter the complexity of problems we face (they are), no matter the power of the forces against us (it is), no matter the struggle we endure (we do), change is always possible, when even small people in small ways decide to act. If humanity is to get to a sustainable relationship with our world, we need partners. We need buy-in from governments, from industries, from influencers, from organizations, from communities, from families and from individuals. In various traditions, many of us know a story like that of Eden: how once upon a time, the world was nothing but beautiful. Beauty remains rooted in the world, but just like the old-growth forests, its survival will very much depend on how Eden echoes in us."