Your teenager already knows more about drinking than you think.
One ordinary night, a police officer knocked on Craig Noble's front door about a neighbor found stumbling downtown, unable to prove where he lived. His teenage son was standing right behind him, watching it happen. That night forced Noble to answer the question every parent eventually has to face: How do I actually talk to my kid about alcohol - not the watered-down version, the real one?
Rethinking Drinking is the book that resulted. It's not a judge-y lecture and it's not a scare-tactic pamphlet. It's a fast, honest, story-driven look at how alcohol marketing shapes what our kids believe about drinking long before they ever take a sip - and how to help them shift their awareness to see through the influence of alcohol's extremely clever pitch.
Written in short, two-page chapters with illustrations and real-life quotes, it's built to be read in one sitting by parents who don't have time for a 300-page parenting manual - and by teenagers themselves, who are very likely to actually finish it.
Inside, you'll discover:
- The marketing tactics the alcohol industry uses to reach our kids years before they turn 21
- A real, unscripted story parents can use to start the conversation at home
- Why "just drink responsibly" isn't the advice we've been taught to believe it means
- How to talk about alcohol without preaching or blaming - and without your teen tuning out
Whether you're preparing for the conversation, already in the middle of it, or handing this book to your teen directly, Rethinking Drinking gives you and your teen the awareness that the alcohol marketers hoped would never be exposed.
