The authors coin the term "SilverComm" to bring attention to the design of strategic communication aimed at individuals who are 65 years or older. Marketers and public relations professionals continue to ignore this formidable consumer group, often called the “silver tsunami,” despite the fact that seniors continue to grow in size and buying power. Indeed, seniors control 70 percent of US disposable income, yet US marketing budgets targeting them are less than 10 percent. This richly informative book is long overdue. It fills an important niche in marketing literature by offering practical guidance for designing strategic communication, marketing campaigns, and media content for senior audiences. Effective messages should not be ageist, racist, and/or sexist. The authors also note that additional opportunities exist for new services and products. Especially insightful discussions include Japan’s increasing use of robotics, Germany's attempts to increase tech literacy, and the impact of COVID-19. Each chapter ends with five projects and exercises that students can do to further enhance their learning, making this book an excellent purchase for undergraduate and graduate business collections. Highly recommended. Undergraduates through faculty; professionals; general readers.