As a 54 year old entrepreneur, I found Wendy Mayhew's Wiser to be a gem of a guide for first-time business owners in my demographic. Mayhew has spent her career advising entrepreneurs. Her input for the growing segment of people over 50 who are currently starting businesses is hugely valuable.

Both fundamental and comprehensive, Wiser covers every aspect of starting a business from crafting your business plan, to financing your company to delivering your brand's message. Succinct and logical, Wiser is full of useful tools that I am implementing as my new business gets underway.

Mayhew simplifies and demystifies the world of social media for older entrepreneurs while reminding us that the human touch we used throughout our careers is still most relevant to our future success. Wiser is a must-read for the older entrepreneur to build our confidence and our game plan.

Donna Korren
Founder
Empty Quester

__________________________

Having started a business at 66 years old, I can report that Wendy's advice and blueprint - and, particularly, the detailed manner in which she dispenses those throughout this marvelous work - are absolutely spot-on. This is the kind of book for which you want to keep an ample supply of Post-it Notes close at hand. And you're always going to want this book nearby as you nurture this most difficult of challenges - launching a new business for the first time in your life.

Paul Tasner, Co-founder & CEO, PulpWorks, Inc.; TED Resident

__________________________

This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties, which could mean greater success rates for themselves and our economies.

Jonathan Ortmans, President, Global Entrepreneurship Network